{"id":496,"date":"2021-12-02T19:24:44","date_gmt":"2021-12-02T19:24:44","guid":{"rendered":"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/?page_id=496"},"modified":"2024-04-23T15:08:15","modified_gmt":"2024-04-23T22:08:15","slug":"student-personas","status":"publish","type":"page","link":"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/student-personas\/","title":{"rendered":"Student Personas"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id496_81510f-b5{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id496_81510f-b5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id496_81510f-b5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id496_81510f-b5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1140px;margin-left:auto;margin-right:auto;padding-top:30px;padding-right:0px;padding-bottom:50px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id496_81510f-b5 > .kt-row-layout-overlay{opacity:0.00;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id496_81510f-b5{margin-top:0px;margin-bottom:0px;}}@media all and (max-width: 1024px){.kb-row-layout-id496_81510f-b5 > .kt-row-column-wrap{padding-top:100px;padding-right:30px;padding-bottom:30px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id496_81510f-b5{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id496_81510f-b5 > .kt-row-column-wrap{padding-top:100px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id496_81510f-b5 alignfull has-theme-palette1-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column496_ccb3d4-e3 > .kt-inside-inner-col{padding-top:0px;padding-right:170px;padding-left:170px;}.kadence-column496_ccb3d4-e3 > .kt-inside-inner-col,.kadence-column496_ccb3d4-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_ccb3d4-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_ccb3d4-e3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_ccb3d4-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_ccb3d4-e3 > .kt-inside-inner-col{background-image:url('https:\/\/wordpress-486734-1630132.cloudwaysapps.com\/wp-content\/uploads\/2020\/11\/dots-2.png');background-size:auto;background-position:75% 100%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column496_ccb3d4-e3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_ccb3d4-e3{position:relative;}.kadence-column496_ccb3d4-e3, .kt-inside-inner-col > .kadence-column496_ccb3d4-e3:not(.specificity){margin-top:125px;margin-bottom:25px;}@media all and (max-width: 1024px){.kadence-column496_ccb3d4-e3 > .kt-inside-inner-col{padding-right:30px;padding-left:30px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_ccb3d4-e3 > .kt-inside-inner-col{padding-right:30px;padding-left:30px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_ccb3d4-e3 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading496_12ef51-95, .wp-block-kadence-advancedheading.kt-adv-heading496_12ef51-95[data-kb-block=\"kb-adv-heading496_12ef51-95\"]{margin-top:20px;text-align:center;font-size:50px;line-height:50px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading496_12ef51-95 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading496_12ef51-95[data-kb-block=\"kb-adv-heading496_12ef51-95\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading496_12ef51-95 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading496_12ef51-95[data-kb-block=\"kb-adv-heading496_12ef51-95\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading496_12ef51-95 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading496_12ef51-95\">Authentic to Whose Story?<\/h1>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column496_92ab00-26 > .kt-inside-inner-col{padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px;}.kadence-column496_92ab00-26 > .kt-inside-inner-col,.kadence-column496_92ab00-26 > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;}.kadence-column496_92ab00-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_92ab00-26 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_92ab00-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_92ab00-26 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column496_92ab00-26 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_92ab00-26{position:relative;}@media all and (max-width: 1024px){.kadence-column496_92ab00-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_92ab00-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_92ab00-26 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kadence-column496_224fc4-4c > .kt-inside-inner-col,.kadence-column496_224fc4-4c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_224fc4-4c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_224fc4-4c > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_224fc4-4c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_224fc4-4c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_224fc4-4c{position:relative;}@media all and (max-width: 1024px){.kadence-column496_224fc4-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_224fc4-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_224fc4-4c inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading496_518b1b-41, .wp-block-kadence-advancedheading.kt-adv-heading496_518b1b-41[data-kb-block=\"kb-adv-heading496_518b1b-41\"]{font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading496_518b1b-41 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading496_518b1b-41[data-kb-block=\"kb-adv-heading496_518b1b-41\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading496_518b1b-41 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading496_518b1b-41[data-kb-block=\"kb-adv-heading496_518b1b-41\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading496_518b1b-41 wp-block-kadence-advancedheading has-theme-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading496_518b1b-41\"><\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading496_8c5fc7-d4, .wp-block-kadence-advancedheading.kt-adv-heading496_8c5fc7-d4[data-kb-block=\"kb-adv-heading496_8c5fc7-d4\"]{padding-top:0px;margin-top:0px;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading496_8c5fc7-d4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading496_8c5fc7-d4[data-kb-block=\"kb-adv-heading496_8c5fc7-d4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading496_8c5fc7-d4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading496_8c5fc7-d4[data-kb-block=\"kb-adv-heading496_8c5fc7-d4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading496_8c5fc7-d4, .wp-block-kadence-advancedheading.kt-adv-heading496_8c5fc7-d4[data-kb-block=\"kb-adv-heading496_8c5fc7-d4\"]{font-size:24px;}}<\/style>\n<h3 class=\"kt-adv-heading496_8c5fc7-d4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading496_8c5fc7-d4\"><\/h3>\n\n\n<style>.kb-row-layout-id496_3061af-36 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id496_3061af-36 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id496_3061af-36 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:27px;grid-template-columns:minmax(0, calc(50% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(50% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id496_3061af-36 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id496_3061af-36 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id496_3061af-36 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id496_3061af-36 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column496_cb1eab-c2 > .kt-inside-inner-col,.kadence-column496_cb1eab-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_cb1eab-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_cb1eab-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_cb1eab-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_cb1eab-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_cb1eab-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column496_cb1eab-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_cb1eab-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_cb1eab-c2 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kadence-column496_4e1a4b-01 > .kt-inside-inner-col{display:flex;}.kadence-column496_4e1a4b-01 > .kt-inside-inner-col{padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kadence-column496_4e1a4b-01 > .kt-inside-inner-col,.kadence-column496_4e1a4b-01 > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;}.kadence-column496_4e1a4b-01 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_4e1a4b-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column496_4e1a4b-01 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column496_4e1a4b-01{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column496_4e1a4b-01{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column496_4e1a4b-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column496_4e1a4b-01 > .kt-inside-inner-col{background-color:var(--global-palette3, #1A202C);}.kadence-column496_4e1a4b-01 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_4e1a4b-01{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column496_4e1a4b-01{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column496_4e1a4b-01{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column496_4e1a4b-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column496_4e1a4b-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column496_4e1a4b-01{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column496_4e1a4b-01{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column496_4e1a4b-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column496_4e1a4b-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_4e1a4b-01 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading496_d43833-2c, .wp-block-kadence-advancedheading.kt-adv-heading496_d43833-2c[data-kb-block=\"kb-adv-heading496_d43833-2c\"]{text-align:center;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading496_d43833-2c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading496_d43833-2c[data-kb-block=\"kb-adv-heading496_d43833-2c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading496_d43833-2c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading496_d43833-2c[data-kb-block=\"kb-adv-heading496_d43833-2c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading496_d43833-2c wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading496_d43833-2c\">1. Watch this short video to better understand this resource:<\/h5>\n<\/div><\/div>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Auth Assess - Personas.mp4\" src=\"https:\/\/player.vimeo.com\/video\/696225875?dnt=1&amp;app_id=122963\" width=\"720\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-theme-palette-7-background-color has-background\">3. Scroll down to read through the practical advice and processes of the&nbsp;<a style=\"text-decoration: underline; color: #ffff99;\" rel=\"noopener\" href=\"https:\/\/www.adobe.com\/ca\/creativecloud\/ui-ux.html\" target=\"_blank\">Adobe UX<\/a>&nbsp;design team. Then, open and use the&nbsp;<a style=\"color: #ffff99;\" rel=\"noopener\" href=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/Student-Persona-Brainstorm.pdf\" target=\"_blank\"><u>KPU Personas Worksheet<\/u><\/a>&nbsp;to begin defining 3-4 learner archetypes of your own.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column496_0bebf5-ea > .kt-inside-inner-col,.kadence-column496_0bebf5-ea > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_0bebf5-ea > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_0bebf5-ea > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_0bebf5-ea > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_0bebf5-ea > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_0bebf5-ea{position:relative;}@media all and (max-width: 1024px){.kadence-column496_0bebf5-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_0bebf5-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_0bebf5-ea kvs-md-false kvs-sm-false inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kadence-column496_dcf6dd-23 > .kt-inside-inner-col{display:flex;}.kadence-column496_dcf6dd-23 > .kt-inside-inner-col{padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kadence-column496_dcf6dd-23 > .kt-inside-inner-col,.kadence-column496_dcf6dd-23 > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;}.kadence-column496_dcf6dd-23 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_dcf6dd-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column496_dcf6dd-23 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column496_dcf6dd-23{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column496_dcf6dd-23{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column496_dcf6dd-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column496_dcf6dd-23 > .kt-inside-inner-col{background-color:var(--global-palette3, #1A202C);}.kadence-column496_dcf6dd-23 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_dcf6dd-23{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column496_dcf6dd-23{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column496_dcf6dd-23{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column496_dcf6dd-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column496_dcf6dd-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column496_dcf6dd-23{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column496_dcf6dd-23{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column496_dcf6dd-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column496_dcf6dd-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_dcf6dd-23 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading496_de63f6-b3, .wp-block-kadence-advancedheading.kt-adv-heading496_de63f6-b3[data-kb-block=\"kb-adv-heading496_de63f6-b3\"]{text-align:center;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading496_de63f6-b3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading496_de63f6-b3[data-kb-block=\"kb-adv-heading496_de63f6-b3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading496_de63f6-b3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading496_de63f6-b3[data-kb-block=\"kb-adv-heading496_de63f6-b3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading496_de63f6-b3 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading496_de63f6-b3\">2. Explore students as protagonists:<\/h5>\n<\/div><\/div>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p> <img decoding=\"async\" title=\"stdnt protag\" src=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/elementor\/thumbs\/stdnt-protag-pmxkopadocf4oeybrzommfogow5mrg96jm0xh9t5r8.jpg\" alt=\"stdnt protag\"><\/p>\n\n\n\n<p>McKee, R. (1999). Story: Substance, structure, style, and the principles of screenwriting.&nbsp;Methuen Publishing<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Persona Creation by Adobe User Experience (UX) Design<\/h2>\n\n\n<style>.kb-row-layout-id496_79679c-32 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id496_79679c-32 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id496_79679c-32 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:36px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id496_79679c-32 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id496_79679c-32 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id496_79679c-32 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id496_79679c-32 alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column496_72ae4f-85 > .kt-inside-inner-col,.kadence-column496_72ae4f-85 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_72ae4f-85 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_72ae4f-85 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_72ae4f-85 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_72ae4f-85 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_72ae4f-85{position:relative;}@media all and (max-width: 1024px){.kadence-column496_72ae4f-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_72ae4f-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_72ae4f-85 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id496_7d4b3d-ff > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id496_7d4b3d-ff > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id496_7d4b3d-ff > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);max-width:900px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id496_7d4b3d-ff > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id496_7d4b3d-ff > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id496_7d4b3d-ff > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id496_7d4b3d-ff alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column496_70c79d-2c > .kt-inside-inner-col{padding-top:30px;padding-right:40px;padding-bottom:40px;padding-left:40px;}.kadence-column496_70c79d-2c > .kt-inside-inner-col,.kadence-column496_70c79d-2c > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:8px;}.kadence-column496_70c79d-2c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_70c79d-2c > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_70c79d-2c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_70c79d-2c > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column496_70c79d-2c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_70c79d-2c{position:relative;}@media all and (max-width: 1024px){.kadence-column496_70c79d-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_70c79d-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_70c79d-2c inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Why are they important?<\/h2>\n\n\n\n<p>&#8220;User personas help a product team find the answer to one of their most important questions, \u201cWho are we designing for?\u201d By understanding the expectations, concerns, and motivations of target users, it\u2019s possible to design a product that will satisfy users\u2019 needs and therefore be successful.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/clark-abobe-persona.png\" alt=\"\"\/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column496_770f3a-18 > .kt-inside-inner-col,.kadence-column496_770f3a-18 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_770f3a-18 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_770f3a-18 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_770f3a-18 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_770f3a-18 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_770f3a-18{position:relative;}@media all and (max-width: 1024px){.kadence-column496_770f3a-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_770f3a-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_770f3a-18 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kadence-column496_4939d9-d1 > .kt-inside-inner-col,.kadence-column496_4939d9-d1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_4939d9-d1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_4939d9-d1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_4939d9-d1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_4939d9-d1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_4939d9-d1{position:relative;}@media all and (max-width: 1024px){.kadence-column496_4939d9-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_4939d9-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_4939d9-d1 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id496_802b60-8f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id496_802b60-8f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id496_802b60-8f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);max-width:900px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id496_802b60-8f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id496_802b60-8f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id496_802b60-8f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id496_802b60-8f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column496_91b874-53 > .kt-inside-inner-col{padding-top:30px;padding-right:40px;padding-bottom:40px;padding-left:40px;}.kadence-column496_91b874-53 > .kt-inside-inner-col,.kadence-column496_91b874-53 > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:8px;}.kadence-column496_91b874-53 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_91b874-53 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_91b874-53 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_91b874-53 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column496_91b874-53 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_91b874-53{position:relative;}@media all and (max-width: 1024px){.kadence-column496_91b874-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_91b874-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_91b874-53 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Build Empathy<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/adobe-ux-empathy.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>&#8220;Empathy is a core value if designers want to make something that is good for the people who are going to use it. Personas help designers to create understanding and empathy with the end-users.<\/p>\n\n\n\n<p>Thanks to personas designers can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gain a perspective similar to the user. Creating user personas can help designers step out of themselves and recognize that different people have different needs and expectations. By thinking about the needs of a fictional persona, designers may be better able to infer what a real person might need.<\/li>\n\n\n\n<li>Identify with the user they are designing for. The more designers engage with the user personas and see them as real people, the more likely they will be to consider them during the design process and want to create the best product for them.&#8221;<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kadence-column496_0d449e-02 > .kt-inside-inner-col,.kadence-column496_0d449e-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_0d449e-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_0d449e-02 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_0d449e-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_0d449e-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_0d449e-02{position:relative;}@media all and (max-width: 1024px){.kadence-column496_0d449e-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_0d449e-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_0d449e-02 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id496_b4dbb6-d4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id496_b4dbb6-d4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id496_b4dbb6-d4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id496_b4dbb6-d4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id496_b4dbb6-d4 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id496_b4dbb6-d4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id496_b4dbb6-d4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column496_96d5cc-04 > .kt-inside-inner-col,.kadence-column496_96d5cc-04 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_96d5cc-04 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_96d5cc-04 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_96d5cc-04 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_96d5cc-04 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_96d5cc-04{position:relative;}@media all and (max-width: 1024px){.kadence-column496_96d5cc-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_96d5cc-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_96d5cc-04 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Good Characteristics of Personas<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column496_a435de-dd > .kt-inside-inner-col,.kadence-column496_a435de-dd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_a435de-dd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_a435de-dd > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_a435de-dd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_a435de-dd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_a435de-dd{position:relative;}@media all and (max-width: 1024px){.kadence-column496_a435de-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_a435de-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_a435de-dd inner-column-2\"><div class=\"kt-inside-inner-col\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"434\" src=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/persona-cartoon-1024x434.jpg\" alt=\"\"><br><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id496_205638-ad > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id496_205638-ad > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id496_205638-ad > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id496_205638-ad > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id496_205638-ad > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id496_205638-ad > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id496_205638-ad alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column496_583b4a-7c > .kt-inside-inner-col,.kadence-column496_583b4a-7c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_583b4a-7c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_583b4a-7c > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_583b4a-7c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_583b4a-7c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_583b4a-7c{position:relative;}@media all and (max-width: 1024px){.kadence-column496_583b4a-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_583b4a-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_583b4a-7c inner-column-1\"><div class=\"kt-inside-inner-col\">\n<ol class=\"wp-block-list\">\n<li>Personas aren\u2019t fictional guesses at what a target user thinks. Every aspect of a persona\u2019s description should be tied back to real data (observed and researched).<\/li>\n\n\n\n<li>Personas reflect real user patterns, not different user roles. Personas aren\u2019t a reflection of roles within a system.<\/li>\n\n\n\n<li>A persona focuses on the current state (how users interact with a product), not the future (how users will interact with a product).<\/li>\n\n\n\n<li>A persona is context-specific (it\u2019s focused on the behaviors and goals related to the specific domain of a product).&#8221;<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n<style>.kadence-column496_6e76ee-1c > .kt-inside-inner-col,.kadence-column496_6e76ee-1c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_6e76ee-1c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_6e76ee-1c > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_6e76ee-1c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_6e76ee-1c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_6e76ee-1c{position:relative;}@media all and (max-width: 1024px){.kadence-column496_6e76ee-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_6e76ee-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_6e76ee-1c inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns496_0f9abf-a8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns496_0f9abf-a8 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns496_0f9abf-a8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn496_f4eb8e-57.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn496_f4eb8e-57.kb-button{color:var(--global-palette9, #ffffff);}<\/style><a class=\"kb-button kt-button button kb-btn496_f4eb8e-57 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.kpu.ca\/opa\/student-profiles\"><span class=\"kt-btn-inner-text\">KPU General Demographics<\/span><\/a><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns496_6e7fab-7c{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns496_6e7fab-7c .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns496_6e7fab-7c\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn496_5a8e41-fa.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn496_5a8e41-fa.kb-button{color:var(--global-palette9, #ffffff);}<\/style><a class=\"kb-button kt-button button kb-btn496_5a8e41-fa kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/09\/SSS-2021-Student-Diversity-Final.pdf\"><span class=\"kt-btn-inner-text\">KPU Diversity Demographics<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id496_e8075a-69 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id496_e8075a-69 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id496_e8075a-69 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id496_e8075a-69 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id496_e8075a-69 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id496_e8075a-69 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id496_e8075a-69 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column496_392df2-e3 > .kt-inside-inner-col{padding-top:15px;padding-right:15px;padding-bottom:15px;padding-left:15px;}.kadence-column496_392df2-e3 > .kt-inside-inner-col,.kadence-column496_392df2-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_392df2-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_392df2-e3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_392df2-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_392df2-e3 > .kt-inside-inner-col{background-color:var(--global-palette6, #718096);}.kadence-column496_392df2-e3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_392df2-e3{position:relative;}@media all and (max-width: 1024px){.kadence-column496_392df2-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_392df2-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_392df2-e3 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p>Faller,&nbsp;P. (2019, December 17).&nbsp;<em>What are user personas and why are they important? | Adobe XD ideas<\/em>. Ideas.&nbsp;<a style=\"color: #ffffff;\" href=\"https:\/\/xd.adobe.com\/ideas\/process\/user-research\/putting-personas-to-work-in-ux-design\/\">https:\/\/xd.adobe.com\/ideas\/process\/user-research\/putting-personas-to-work-in-ux-design\/<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column496_6c4573-b7 > .kt-inside-inner-col,.kadence-column496_6c4573-b7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_6c4573-b7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_6c4573-b7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_6c4573-b7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_6c4573-b7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_6c4573-b7{position:relative;}@media all and (max-width: 1024px){.kadence-column496_6c4573-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_6c4573-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_6c4573-b7 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<p><b><u>Ask Yourself<\/u>: <\/b><i>How clearly do you see your students represented in this data?<\/i><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Five Steps to Creating User Personas<\/h2>\n\n\n<style>.kt-accordion-id496_979bcf-6a .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:0px;}.kt-accordion-id496_979bcf-6a .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id496_979bcf-6a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:#555555;border-top-style:solid;border-right-color:#555555;border-right-style:solid;border-bottom-color:#555555;border-bottom-style:solid;border-left-color:#555555;border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#f2f2f2;font-size:18px;line-height:24px;color:var(--global-palette1, #3182CE);padding-top:10px;padding-right:14px;padding-bottom:10px;padding-left:14px;}.kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette1, #3182CE);}.kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette1, #3182CE);}.kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#f2f2f2;}.kt-accordion-id496_979bcf-6a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id496_979bcf-6a .kt-blocks-accordion-header:focus-visible{color:#444444;background:#eeeeee;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#eeeeee;}.kt-accordion-id496_979bcf-6a .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id496_979bcf-6a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#ffffff;background:var(--global-palette1, #3182CE);border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom-color:var(--global-palette1, #3182CE);border-bottom-style:solid;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#ffffff;}.kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id496_979bcf-6a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette1, #3182CE);}@media all and (max-width: 1024px){.kt-accordion-id496_979bcf-6a .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id496_979bcf-6a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:#555555;border-top-style:solid;border-right-color:#555555;border-right-style:solid;border-bottom-color:#555555;border-bottom-style:solid;border-left-color:#555555;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id496_979bcf-6a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id496_979bcf-6a .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id496_979bcf-6a .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id496_979bcf-6a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom-color:var(--global-palette1, #3182CE);border-bottom-style:solid;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id496_979bcf-6a .kt-accordion-inner-wrap{display:block;}.kt-accordion-id496_979bcf-6a .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:0px;}.kt-accordion-id496_979bcf-6a .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id496_979bcf-6a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:#555555;border-top-style:solid;border-right-color:#555555;border-right-style:solid;border-bottom-color:#555555;border-bottom-style:solid;border-left-color:#555555;border-left-style:solid;}.kt-accordion-id496_979bcf-6a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id496_979bcf-6a .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id496_979bcf-6a .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id496_979bcf-6a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom-color:var(--global-palette1, #3182CE);border-bottom-style:solid;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id496_979bcf-6a kt-accordion-has-5-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-left\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane496_0f1ecd-85\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">1. Collect information about your learners<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The first step is to conduct user research to understand the target audience\u2019s mindsets, motivations, and behaviors. The most accurate personas are based on actual field research \u2014 they are distilled from in-depth user interviews and observation data of real users. It\u2019s essential to collect as much information and knowledge about users as possible by interviewing and\/or observing a sufficient number of people who represent a target audience. The more a researcher observes and captures during these interviews, the more realistic the persona will be.<\/p>\n\n\n\n<p>In a case when it\u2019s impossible to interview\/observe real individuals \u2014 time and money don\u2019t allow for the user research needed to define accurate personas \u2014 it\u2019s still possible to create a persona based on what the team knows about users. If your product is available on the market and has real users, you can rely on customer support logs and web analytics to create a persona. A persona created using this approach is known as a provisional persona, and is a great placeholder until real personas are created.<\/p>\n\n\n\n<p>During this step, it is very important to avoid generating user personas of stereotypical users (users that don\u2019t have any relation to the actual user\u2019s reality). Completely fictional stories of imaginary people based on little or no research bring no value for the design process and in fact, can bring harm. Furthermore, poorly constructed personas can easily undermine the credibility of this technique.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane496_cc4896-07\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">2. Identify behavioral patterns from research data<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The next step is analyzing research findings. The goal during this step is to find patterns in user research data that make it possible to group similar people together into types of users. There\u2019s a simple strategy suggested by Kim Goodwin:<\/p>\n\n\n\n<p>\u2022 Once the research is finished, list all of the behavioral variables (i.e. ways in which users\u2019 behavior differed).<\/p>\n\n\n\n<p>\u2022 Map each interviewee (or real-life user attributes) against the appropriate set of variables.<\/p>\n\n\n\n<p>\u2022 Identify trends (find a set of people clustering across six or eight variables). These grouping trends will then form the basis of each persona.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane496_a0bb18-80\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">3. Create personas and prioritize them <\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Next, it\u2019s important to assemble a persona\u2019s descriptions around behavioral patterns. The researcher\u2019s task here is to describe each persona in such a way that expresses enough understanding and empathy to understand the users. During this step, it\u2019s best to avoid the temptation to add a lot of personal details: one or two bits of personality can bring a persona to life, but too many details will be distracting and will make the persona less credible as an analytical tool. Don Norman put it this way: \u201c[personas] only need to be realistic, not real, not necessarily even accurate (as long as they accurately characterize the user base).\u201d<\/p>\n\n\n\n<p>Quite often, researchers create more than one persona for each product. Most interactive products have multiple audience user segments which is why it seems logical to construct multiple personas. However, with too many personas, the process can get out of hand. The personas can simply blur together. That\u2019s why during this step it\u2019s also important to minimize the number of user personas, so it\u2019s possible to focus on design\u2014and this may guarantee better success. While there\u2019s no magic number, as a rule of thumb, three or four personas are enough for most projects.<\/p>\n\n\n\n<p>Tip: If you have more than one persona it\u2019s good to define the primary persona (the most relevant) and follow the rule \u201cdesign for the primary \u2013 accommodate the secondary.\u201d Design decisions should be made with the primary persona in mind and then tested (through a thought experiment) against the secondary personas.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane496_c1353a-de\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">4. Find scenario(s) of interaction and create learner personas UX documentation<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Personas have no value in and of themselves. They become valuable only when they tied up to a scenario. A scenario is an imagined situation that describes how a persona would interact with a product in a particular context to achieve its end goal(s). Scenarios help designers understand the main user flows \u2013 by pairing the user personas with the scenarios, designers gather requirements, and from those requirements, they create design solutions. Scenarios should be written from the persona\u2019s perspective, usually at a high level, and articulate use cases that will likely happen.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane496_e324d2-74\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">5. Share your findings and obtain acceptance from the team<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Socializing personas among stakeholders are critical in moving the design team toward action. All team members and stakeholders should have a positive association with personas and see the value in them. As people become familiar with the personas, they start talking about them as if they were actual people. A well-constructed persona almost becomes another member of the team.<\/p>\n\n\n\n<p>Tip: Usually, having posters, cards, action figures, and other real, physical objects is more effective to communicate personas and helps keep them top of mind versus having a digital version, like a doc file or PowerPoint presentation.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column496_4d1a84-9d > .kt-inside-inner-col{padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kadence-column496_4d1a84-9d > .kt-inside-inner-col,.kadence-column496_4d1a84-9d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_4d1a84-9d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_4d1a84-9d > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_4d1a84-9d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_4d1a84-9d > .kt-inside-inner-col{background-color:var(--global-palette6, #718096);}.kadence-column496_4d1a84-9d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_4d1a84-9d{position:relative;}@media all and (max-width: 1024px){.kadence-column496_4d1a84-9d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_4d1a84-9d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_4d1a84-9d inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p>Faller,&nbsp;P. (2019, December 17).&nbsp;<em>What are user personas and why are they important? | Adobe XD ideas<\/em>. Ideas.&nbsp;<a style=\"color: #ffffff;\" href=\"https:\/\/xd.adobe.com\/ideas\/process\/user-research\/putting-personas-to-work-in-ux-design\/\">https:\/\/xd.adobe.com\/ideas\/process\/user-research\/putting-personas-to-work-in-ux-design\/<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Content to Create Personas<\/h2>\n\n\n<style>.kb-row-layout-id496_53a9a4-9c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id496_53a9a4-9c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id496_53a9a4-9c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:100px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id496_53a9a4-9c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id496_53a9a4-9c > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id496_53a9a4-9c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id496_53a9a4-9c alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column496_438716-e8 > .kt-inside-inner-col,.kadence-column496_438716-e8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_438716-e8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_438716-e8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_438716-e8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_438716-e8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_438716-e8{position:relative;}@media all and (max-width: 1024px){.kadence-column496_438716-e8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_438716-e8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_438716-e8 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id496_b74b2a-1c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id496_b74b2a-1c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id496_b74b2a-1c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);max-width:900px;margin-left:auto;margin-right:auto;padding-top:26px;padding-bottom:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id496_b74b2a-1c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id496_b74b2a-1c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id496_b74b2a-1c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id496_b74b2a-1c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column496_f2bb1a-99 > .kt-inside-inner-col{padding-top:30px;padding-right:40px;padding-bottom:40px;padding-left:40px;}.kadence-column496_f2bb1a-99 > .kt-inside-inner-col,.kadence-column496_f2bb1a-99 > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:8px;}.kadence-column496_f2bb1a-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_f2bb1a-99 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_f2bb1a-99 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_f2bb1a-99 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column496_f2bb1a-99 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_f2bb1a-99{position:relative;}@media all and (max-width: 1024px){.kadence-column496_f2bb1a-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_f2bb1a-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_f2bb1a-99 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<ul class=\"wp-block-list\">\n<li>Persona name<\/li>\n\n\n\n<li>Photo<\/li>\n\n\n\n<li>Demographics (gender, age, location, marital status, family)<\/li>\n\n\n\n<li>Goals and needs<\/li>\n\n\n\n<li>Frustrations (or \u201cpain points\u201d)<\/li>\n\n\n\n<li>Behaviors<\/li>\n\n\n\n<li>Bits of personality (e.g. a quote or slogan that captures the personality)<\/li>\n<\/ul>\n\n\n\n<p>&#8220;Generally, when creating a user persona template you should include the following information:<\/p>\n\n\n\n<p><u>Tip<\/u>: Avoid using real names or details of research participants or people you know. This can bias the objectivity of your user personas (you\u2019ll focus on design for this person, rather than a group of people with similar characteristics).&#8221;<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column496_d2369e-74 > .kt-inside-inner-col,.kadence-column496_d2369e-74 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_d2369e-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_d2369e-74 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_d2369e-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_d2369e-74 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_d2369e-74{position:relative;}@media all and (max-width: 1024px){.kadence-column496_d2369e-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_d2369e-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_d2369e-74 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kadence-column496_3762af-c2 > .kt-inside-inner-col,.kadence-column496_3762af-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_3762af-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_3762af-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_3762af-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_3762af-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_3762af-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column496_3762af-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_3762af-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_3762af-c2 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id496_9994ec-9c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id496_9994ec-9c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id496_9994ec-9c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);max-width:900px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id496_9994ec-9c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id496_9994ec-9c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id496_9994ec-9c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id496_9994ec-9c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column496_d5dc98-fc > .kt-inside-inner-col{padding-top:30px;padding-right:40px;padding-bottom:40px;padding-left:40px;}.kadence-column496_d5dc98-fc > .kt-inside-inner-col,.kadence-column496_d5dc98-fc > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:8px;}.kadence-column496_d5dc98-fc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_d5dc98-fc > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_d5dc98-fc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_d5dc98-fc > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column496_d5dc98-fc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_d5dc98-fc{position:relative;}@media all and (max-width: 1024px){.kadence-column496_d5dc98-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_d5dc98-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_d5dc98-fc inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"480\" src=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/adobe-persona-scenario.png\" alt=\"\"><\/p>\n\n\n<style>.kadence-column496_5e75ac-37 > .kt-inside-inner-col{padding-top:15px;padding-right:15px;padding-bottom:15px;padding-left:15px;}.kadence-column496_5e75ac-37 > .kt-inside-inner-col,.kadence-column496_5e75ac-37 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_5e75ac-37 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_5e75ac-37 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_5e75ac-37 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_5e75ac-37 > .kt-inside-inner-col{background-color:var(--global-palette6, #718096);}.kadence-column496_5e75ac-37 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_5e75ac-37{position:relative;}@media all and (max-width: 1024px){.kadence-column496_5e75ac-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_5e75ac-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_5e75ac-37 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p>Faller,&nbsp;P. (2019, December 17).&nbsp;<em>What are user personas and why are they important? | Adobe XD ideas<\/em>. Ideas.&nbsp;<a style=\"color: #ffffff;\" href=\"https:\/\/xd.adobe.com\/ideas\/process\/user-research\/putting-personas-to-work-in-ux-design\/\">https:\/\/xd.adobe.com\/ideas\/process\/user-research\/putting-personas-to-work-in-ux-design\/<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Example Buyer Personas<\/h2>\n\n\n<style>.kb-gallery-id-496_38a753-d7.kb-gallery-ul.kb-gallery-type-fluidcarousel .kt-blocks-carousel figure .kb-gal-image-radius, .kb-gallery-id-496_38a753-d7.kb-gallery-ul.kb-gallery-type-fluidcarousel .kt-blocks-carousel figure .kb-gal-image-radius img{height:300px;}.kb-gallery-id-496_38a753-d7 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-496_38a753-d7 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-wrap-id-496_38a753-d7.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-496_38a753-d7.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;max-width:100%;}<\/style><div class=\"kb-gallery-wrap-id-496_38a753-d7 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-fluidcarousel kb-gallery-id-496_38a753-d7 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-dark kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark kb-slider-group-arrow kb-slider-arrow-position-center\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-dots=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-slider-type=\"fluidcarousel\" data-slider-center-mode=\"true\" data-slider-gap=\"10px\" data-slider-gap-tablet=\"10px\" data-slider-gap-mobile=\"10px\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-blocks-fluid-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/Working-Mom-Wendy.png\" width=\"598\" height=\"337\" alt=\"\" data-full-image=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/Working-Mom-Wendy.png\" data-light-image=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/Working-Mom-Wendy.png\" data-id=\"614\" class=\"wp-image-614 skip-lazy\" srcset=\"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/Working-Mom-Wendy.png 598w, https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/Working-Mom-Wendy-300x169.png 300w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/Advocacy-Andy.png\" width=\"598\" height=\"336\" alt=\"\" data-full-image=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/Advocacy-Andy.png\" data-light-image=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/Advocacy-Andy.png\" data-id=\"615\" class=\"wp-image-615 skip-lazy\" srcset=\"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/Advocacy-Andy.png 598w, https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/Advocacy-Andy-300x169.png 300w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/bachelor-Brice.png\" width=\"599\" height=\"337\" alt=\"\" data-full-image=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/bachelor-Brice.png\" data-light-image=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/bachelor-Brice.png\" data-id=\"616\" class=\"wp-image-616 skip-lazy\" srcset=\"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/bachelor-Brice.png 599w, https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/bachelor-Brice-300x169.png 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n<style>.kadence-column496_9e5f67-7d > .kt-inside-inner-col{padding-top:15px;padding-right:15px;padding-bottom:15px;padding-left:15px;}.kadence-column496_9e5f67-7d > .kt-inside-inner-col,.kadence-column496_9e5f67-7d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_9e5f67-7d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_9e5f67-7d > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_9e5f67-7d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_9e5f67-7d > .kt-inside-inner-col{background-color:var(--global-palette6, #718096);}.kadence-column496_9e5f67-7d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_9e5f67-7d{position:relative;}@media all and (max-width: 1024px){.kadence-column496_9e5f67-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_9e5f67-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_9e5f67-7d inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p>Shore,&nbsp;J. (n.d.).&nbsp;<em>3 examples of buyer personas to help you create your own<\/em>. Inbound Marketing Agency | SmartBug Media\u00ae.&nbsp;<a style=\"color: #ffffff;\" href=\"https:\/\/www.smartbugmedia.com\/blog\/3-examples-of-buyer-personas-to-help-you-create-your-own\">https:\/\/www.smartbugmedia.com\/blog\/3-examples-of-buyer-personas-to-help-you-create-your-own<\/a><\/p>\n\n\n\n<p>OToole,&nbsp;C. (2021, February 18).&nbsp;<em>How to create data-driven student personas for higher education marketing [+ examples!]<\/em>. Thinking Cap Agency.&nbsp;<a style=\"color: #ffffff;\" href=\"https:\/\/www.thinkingcapagency.com\/blog\/data-driven-student-personas\/\">https:\/\/www.thinkingcapagency.com\/blog\/data-driven-student-personas\/<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-gallery-id-496_760404-1c.kb-gallery-ul.kb-gallery-type-fluidcarousel .kt-blocks-carousel figure .kb-gal-image-radius, .kb-gallery-id-496_760404-1c.kb-gallery-ul.kb-gallery-type-fluidcarousel .kt-blocks-carousel figure .kb-gal-image-radius img{height:300px;}.kb-gallery-id-496_760404-1c .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-496_760404-1c .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-wrap-id-496_760404-1c.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-496_760404-1c.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;max-width:100%;}<\/style><div class=\"kb-gallery-wrap-id-496_760404-1c alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-fluidcarousel kb-gallery-id-496_760404-1c kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-dark kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark kb-slider-group-arrow kb-slider-arrow-position-center\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-dots=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-slider-type=\"fluidcarousel\" data-slider-center-mode=\"true\" data-slider-gap=\"10px\" data-slider-gap-tablet=\"10px\" data-slider-gap-mobile=\"10px\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-blocks-fluid-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per1.jpg\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per1.jpg\" data-light-image=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per1.jpg\" data-id=\"4870\" class=\"wp-image-4870 skip-lazy\" srcset=\"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per1.jpg 1024w, https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per1-300x169.jpg 300w, https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per2.jpg\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per2.jpg\" data-light-image=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per2.jpg\" data-id=\"4871\" class=\"wp-image-4871 skip-lazy\" srcset=\"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per2.jpg 1024w, https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per2-300x169.jpg 300w, https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per2-768x432.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per3.jpg\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per3.jpg\" data-light-image=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per3.jpg\" data-id=\"4872\" class=\"wp-image-4872 skip-lazy\" srcset=\"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per3.jpg 1024w, https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per3-300x169.jpg 300w, https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/per3-768x432.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n<style>.kb-row-layout-id496_f21244-5b > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id496_f21244-5b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id496_f21244-5b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:60px;padding-bottom:60px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id496_f21244-5b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id496_f21244-5b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id496_f21244-5b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id496_f21244-5b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column496_d5c324-22 > .kt-inside-inner-col,.kadence-column496_d5c324-22 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_d5c324-22 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_d5c324-22 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_d5c324-22 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_d5c324-22 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_d5c324-22{position:relative;}@media all and (max-width: 1024px){.kadence-column496_d5c324-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_d5c324-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_d5c324-22 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2021\/12\/persona-cartoon-768x326.jpg\" alt=\"\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column496_17c9a6-f1 > .kt-inside-inner-col,.kadence-column496_17c9a6-f1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_17c9a6-f1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_17c9a6-f1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_17c9a6-f1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_17c9a6-f1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_17c9a6-f1{position:relative;}@media all and (max-width: 1024px){.kadence-column496_17c9a6-f1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_17c9a6-f1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_17c9a6-f1 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading496_32c0b6-3b, .wp-block-kadence-advancedheading.kt-adv-heading496_32c0b6-3b[data-kb-block=\"kb-adv-heading496_32c0b6-3b\"]{margin-top:1px;margin-bottom:15px;text-align:left;font-size:40px;line-height:50px;font-weight:800;font-style:normal;font-family:Montserrat;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading496_32c0b6-3b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading496_32c0b6-3b[data-kb-block=\"kb-adv-heading496_32c0b6-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading496_32c0b6-3b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading496_32c0b6-3b[data-kb-block=\"kb-adv-heading496_32c0b6-3b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading496_32c0b6-3b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading496_32c0b6-3b\">Activity #2 &#8211; Defining Learner Archetypes<\/h2>\n\n\n<style>.kadence-column496_523ac9-8c > .kt-inside-inner-col{padding-top:0px;}.kadence-column496_523ac9-8c > .kt-inside-inner-col,.kadence-column496_523ac9-8c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column496_523ac9-8c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_523ac9-8c > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_523ac9-8c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_523ac9-8c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_523ac9-8c{text-align:left;}.kadence-column496_523ac9-8c{position:relative;}@media all and (max-width: 1024px){.kadence-column496_523ac9-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column496_523ac9-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_523ac9-8c kb-section-dir-vertical inner-column-2\"><div class=\"kt-inside-inner-col\">\n<p><b><u>Instructions<\/u>:<\/b>&nbsp;Click for a worksheet to help clarify learner archetypes.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns496_4ab2dc-f7{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns496_4ab2dc-f7 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns496_4ab2dc-f7\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn496_222bad-9e.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn496_222bad-9e.kb-button{color:var(--global-palette9, #ffffff);}<\/style><a class=\"kb-button kt-button button kb-btn496_222bad-9e kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/files\/2022\/04\/Student-Persona-Brainstorm.pdf\"><span class=\"kt-btn-inner-text\">KPU Personas Worksheet<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id496_2c2780-43{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id496_2c2780-43 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id496_2c2780-43 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id496_2c2780-43 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1140px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id496_2c2780-43 > .kt-row-layout-overlay{opacity:1;background:linear-gradient(180deg, var(--global-palette9) 52%, var(--global-palette7) 17%);}@media all and (max-width: 1024px){.kb-row-layout-id496_2c2780-43 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id496_2c2780-43 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id496_2c2780-43 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column496_6f10f2-95 > .kt-inside-inner-col{padding-top:20px;padding-right:200px;padding-bottom:20px;padding-left:200px;}.kadence-column496_6f10f2-95 > .kt-inside-inner-col{box-shadow:20px 0px 30px -25px rgba(0, 0, 0, 0.2);border-top:1px solid #7d8697;border-right:1px solid #7d8697;border-bottom:1px solid #7d8697;border-left:1px solid #7d8697;}.kadence-column496_6f10f2-95 > .kt-inside-inner-col,.kadence-column496_6f10f2-95 > .kt-inside-inner-col:before{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}.kadence-column496_6f10f2-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column496_6f10f2-95 > .kt-inside-inner-col{flex-direction:column;}.kadence-column496_6f10f2-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column496_6f10f2-95 > .kt-inside-inner-col{background-color:#acb2bb;background-image:url('https:\/\/wordpress-486734-1630132.cloudwaysapps.com\/wp-content\/uploads\/2020\/11\/dots-2.png');background-size:auto;background-position:100% 100%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column496_6f10f2-95 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column496_6f10f2-95{position:relative;}.kadence-column496_6f10f2-95, .kt-inside-inner-col > .kadence-column496_6f10f2-95:not(.specificity){margin-top:0px;margin-bottom:40px;margin-left:0px;}@media all and (max-width: 1024px){.kadence-column496_6f10f2-95 > .kt-inside-inner-col{padding-top:90px;padding-right:0px;padding-bottom:90px;padding-left:0px;border-top:1px solid #7d8697;border-right:1px solid #7d8697;border-bottom:1px solid #7d8697;border-left:1px solid #7d8697;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column496_6f10f2-95, .kt-inside-inner-col > .kadence-column496_6f10f2-95:not(.specificity){margin-top:10px;margin-right:10px;margin-bottom:10px;margin-left:10px;}}@media all and (max-width: 767px){.kadence-column496_6f10f2-95 > .kt-inside-inner-col{padding-top:50px;padding-right:90px;padding-bottom:50px;padding-left:90px;border-top:1px solid #7d8697;border-right:1px solid #7d8697;border-bottom:1px solid #7d8697;border-left:1px solid #7d8697;flex-direction:column;justify-content:center;}.kadence-column496_6f10f2-95, .kt-inside-inner-col > .kadence-column496_6f10f2-95:not(.specificity){margin-top:10px;margin-right:10px;margin-bottom:10px;margin-left:10px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column496_6f10f2-95 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading496_0b3cec-25, .wp-block-kadence-advancedheading.kt-adv-heading496_0b3cec-25[data-kb-block=\"kb-adv-heading496_0b3cec-25\"]{margin-top:0px;text-align:center;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading496_0b3cec-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading496_0b3cec-25[data-kb-block=\"kb-adv-heading496_0b3cec-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading496_0b3cec-25 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading496_0b3cec-25[data-kb-block=\"kb-adv-heading496_0b3cec-25\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading496_0b3cec-25 wp-block-kadence-advancedheading has-theme-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading496_0b3cec-25\">Step 2: Plot the Macro-Storyline<\/h2>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns496_3cf6d7-76{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns496_3cf6d7-76 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns496_3cf6d7-76\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn496_6a98b2-23.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn496_6a98b2-23.kb-button{color:var(--global-palette9, #ffffff);background:var(--global-palette1, #3182CE);font-size:18px;letter-spacing:1px;text-transform:none;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;border-top:0px solid #555555;border-right:0px solid #555555;border-bottom:0px solid #555555;border-left:0px solid #555555;padding-top:13px;padding-right:39px;padding-bottom:13px;padding-left:39px;}.wp-block-kadence-advancedbtn .kb-btn496_6a98b2-23.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn496_6a98b2-23.kb-button:focus{color:#ffffff;background:var(--global-palette2, #2B6CB0);border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom-color:#444444;border-bottom-style:solid;border-left-color:#444444;border-left-style:solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn496_6a98b2-23.kb-button{border-top:0px solid #555555;border-right:0px solid #555555;border-bottom:0px solid #555555;border-left:0px solid #555555;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn496_6a98b2-23.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn496_6a98b2-23.kb-button:focus{border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom-color:#444444;border-bottom-style:solid;border-left-color:#444444;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn496_6a98b2-23.kb-button{border-top:0px solid #555555;border-right:0px solid #555555;border-bottom:0px solid #555555;border-left:0px solid #555555;}.wp-block-kadence-advancedbtn .kb-btn496_6a98b2-23.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn496_6a98b2-23.kb-button:focus{border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom-color:#444444;border-bottom-style:solid;border-left-color:#444444;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn496_6a98b2-23 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/?page_id=2\"><span class=\"kt-btn-inner-text\">Go to Step 2 in the Story Refinement Process<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Authentic to Whose Story? 1. Watch this short video to better understand this resource: 3. Scroll down to read through the practical advice and processes of the&nbsp;Adobe UX&nbsp;design team. Then, open and use the&nbsp;KPU Personas Worksheet&nbsp;to begin defining 3-4 learner archetypes of your own. 2. Explore students as protagonists: McKee, R. (1999). Story: Substance, structure,&#8230;<\/p>\n","protected":false},"author":610,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","iawp_total_views":127,"footnotes":""},"class_list":["post-496","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/wp-json\/wp\/v2\/pages\/496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/wp-json\/wp\/v2\/users\/610"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/wp-json\/wp\/v2\/comments?post=496"}],"version-history":[{"count":1541,"href":"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/wp-json\/wp\/v2\/pages\/496\/revisions"}],"predecessor-version":[{"id":6918,"href":"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/wp-json\/wp\/v2\/pages\/496\/revisions\/6918"}],"wp:attachment":[{"href":"https:\/\/dev.wordpress.kpu.ca\/authenticassessment\/wp-json\/wp\/v2\/media?parent=496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}